Creative Designer

Shaping the visual
identity of Automotive
& Motorsport

Creative concepting for the automotive industry — from livery design and event CI to full-scale motorsport branding.

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Portfolio

Selected Work

Porsche Anniversary Livery
01
Livery Design 2024

Porsche Anniversary Livery

A bespoke livery for the Porsche GT3 RS celebrating Porsche's 75th anniversary in the Netherlands. Inspired by Delfts Blauw — the centuries-old Dutch ceramic tradition — blending heritage craftsmanship with high-performance design.

Dutch Grand Prix — Pon
02
Event CI 2025

Dutch Grand Prix — Pon

Full branding for Pon at the Dutch Grand Prix. Event CI, on-site signage, and visual identity across all touchpoints.

The Tulip — Porsche Special Edition
03
Branding 2026

The Tulip — Porsche Special Edition

Created the Tulip brand logo and configured the car for this Porsche special edition — a uniquely Dutch take on an iconic machine.

Gijs van Lennep — Porsche Sill Guards
04
Product Design 2025

Gijs van Lennep — Porsche Sill Guards

Designed the sill guards for a special Gijs van Lennep edition Porsche — a tribute to the Dutch racing legend, crafted with precision and attention to detail.

Car Candles
05
Product Design 2023

Car Candles

Full product design and production of automotive-inspired candles — from concept and form to materials and packaging.

Audi Anniversary Livery
06
Livery Design 2024

Audi Anniversary Livery

A full creative concept for Audi's anniversary — livery design paired with a bold rally-inspired look featuring iconic rally headlights.

Dutch Grand Prix — Driver's Parade
07
Motorsport Events 2025

Dutch Grand Prix — Driver's Parade

Designed all creative concepts for the Dutch Grand Prix Drivers Parade — from the MAN parade truck to the fleet of ID.Buzz vehicles.

Licht Carrera Actie — Corona Campaign
08
Creative Concepting 2020

Licht Carrera Actie — Corona Campaign

A creative campaign during the Corona pandemic — we surprised our customers with a Porsche postcard paired with a Pathé Thuis voucher.

75 Years Edition — Volkswagen
09
Creative Concepting 2024

75 Years Edition — Volkswagen

Designed the exclusive 75 Years Edition badge for Volkswagen Bedrijfswagens — a commemorative emblem featured across several models.

Martin Bal
MB

About

Creative mind
with a passion
for speed

I'm Martin Bal, a creative designer specializing in creative concepting for the automotive and motorsport industry. My work sits at the intersection of design thinking and high-octane culture.

From crafting liveries that stand out on the grid to developing comprehensive event identities that captivate thousands of spectators — I bring brands to life in the fast lane.

Every project starts with a deep understanding of the brand, the audience, and the environment. Whether it's a car tearing around a circuit or a festival ground buzzing with energy, the design needs to perform under pressure — just like the machines it represents.

View Resume
10+
Years Experience
200+
Projects Delivered

Services

What I Do

01

Creative Concepting

Strategic creative direction for automotive brands. I develop visual concepts that capture the spirit of speed, precision, and performance — from initial ideation to final execution.

02

Event CI

Corporate identity systems for automotive and motorsport events. From logo design and typography to comprehensive brand guidelines that ensure consistency across every touchpoint.

03

Automotive and Motorsport Events

Full-scope event branding including stage design, signage systems, digital assets, social media templates, and merchandise design for motorsport and automotive gatherings.

04

Livery Design

Complete vehicle livery concepts from initial sketch to production-ready files. Race cars, show cars, and fleet vehicles — designed to turn heads at 200 km/h.

Clients

Brands I've worked with

Porsche
Pon
Albert Heijn
Gazelle
Focus
Union
Porsche
Pon
Albert Heijn
Gazelle
Focus
Union

Contact

Let's create
something bold

Have a project in mind? Whether it's a livery, event branding, or a full creative concept — I'd love to hear about it.