01
Event CI 2025
Dutch Grand Prix - Pon
Full branding for Pon at the Dutch Grand Prix. Event CI, on-site signage, and visual identity across all touchpoints.
Creative Designer
Shaping the visual
identity of Events
Creative concepting for events and the brands behind them - from event CI and identity to the liveries and show-stoppers that bring them to life. Fuelled by a deep love for automotive and motorsport.
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Portfolio
Selected Work
02
Motorsport Events 2025
Dutch Grand Prix - Driver's Parade
Designed all creative concepts for the Dutch Grand Prix Drivers Parade - from the MAN parade truck to the fleet of ID.Buzz vehicles.
03
Web Development 2026
Ecommerce platform Koopman Racing
A Shopify-powered environment where Koopman Racing runs its events and sells tickets. From webshop to Apple Wallet.
04
Livery Design 2024
Porsche Anniversary Livery
A bespoke livery for the Porsche GT3 RS celebrating Porsche's 75th anniversary in the Netherlands. Inspired by Delfts Blauw - the centuries-old Dutch ceramic tradition - blending heritage craftsmanship with high-performance design.
05
Branding 2026
The Tulip - Porsche Special Edition
Created the Tulip brand logo and configured the car for this Porsche special edition - a uniquely Dutch take on an iconic machine.
06
Product Design 2025
Gijs van Lennep - Porsche Sill Guards
Designed the sill guards for a special Gijs van Lennep edition Porsche - a tribute to the Dutch racing legend, crafted with precision and attention to detail.
07
Product Design 2023
Car Candles
Full product design and production of automotive-inspired candles - from concept and form to materials and packaging.
08
Livery Design 2024
Audi Anniversary Livery
A full creative concept for Audi's anniversary - livery design paired with a bold rally-inspired look featuring iconic rally headlights.
09
Creative Concepting 2020
Licht Carrera Actie - Corona Campaign
A creative campaign during the Corona pandemic - we surprised our customers with a Porsche postcard paired with a Pathé Thuis voucher.
10
Creative Concepting 2024
75 Years Edition - Volkswagen
Designed the exclusive 75 Years Edition badge for Volkswagen Bedrijfswagens - a commemorative emblem featured across several models.
11
Livery Design 2026
BMW Livery Autojobs
A livery for one of the cars in the Autojobs rental fleet, with a nod to the BMW Motorsport identity.
12
Creative Concepting 2026
MountainHero Ad Campaign
An ad campaign for MountainHero, the brand that builds sportswear with back protectors woven into the design.
13
Branding 2025
Jay Kay - Brand identity
A brand identity for Jay Kay. A communications consultancy with a heart for automotive.
14
Branding 2026
Brand identity F1autohuren.nl
A full brand identity for F1autohuren.nl, the company where you can rent an actual full size F1 simulator.
15
Web Development 2026
Website Auto Romviel
A new website for car dealership Auto Romviel, with a stock module that plugs straight into the technology they already had.
MB
About
Creative mind
with a passion
for events
I'm Martin Bal, a creative designer specializing in events and experiences - brand identity, event CI, and the creative concepts that bring thousands of people together. Automotive and motorsport are where my heart beats loudest, but it's the energy of a live event that really gets my blood flowing.
From complete event identities that captivate thousands of visitors to the liveries that steal the show - I bring brands to life where the crowd is loudest.
Every project starts with a deep understanding of the brand, the audience, and the environment. Whether it's a festival ground buzzing with energy or a car tearing around a circuit, the design has to perform under pressure and land the moment it's seen.
10+
Years Experience
200+
Projects Delivered
Services
What I Do
01
Creative Concepting
Strategic creative direction for events and brands. I develop visual concepts that capture the energy of the moment and carry it across every touchpoint, from initial ideation to final execution.
02
Event CI
Corporate identity systems for events of every kind. From logo design and typography to comprehensive brand guidelines that keep everything consistent, from the entrance to the merch.
03
Events & Experiences
Full-scope event branding including stage design, signage systems, digital assets, social media templates, and merchandise. From festivals and brand activations to motorsport and automotive gatherings.
04
Livery Design
Complete vehicle livery concepts from initial sketch to production-ready files. Race cars, show cars, and fleet vehicles - designed to turn heads at 200 km/h.
Clients
Brands I've worked with
Contact
Let's create
something bold
Have a project in mind? Whether it's event branding, a full creative concept, or a livery - I'd love to hear about it.