Creative Designer
Creative concepting for the automotive industry — from livery design and event CI to full-scale motorsport branding.
Portfolio
A bespoke livery for the Porsche GT3 RS celebrating Porsche's 75th anniversary in the Netherlands. Inspired by Delfts Blauw — the centuries-old Dutch ceramic tradition — blending heritage craftsmanship with high-performance design.
Full branding for Pon at the Dutch Grand Prix. Event CI, on-site signage, and visual identity across all touchpoints.
Created the Tulip brand logo and configured the car for this Porsche special edition — a uniquely Dutch take on an iconic machine.
Designed the sill guards for a special Gijs van Lennep edition Porsche — a tribute to the Dutch racing legend, crafted with precision and attention to detail.
Full product design and production of automotive-inspired candles — from concept and form to materials and packaging.
A full creative concept for Audi's anniversary — livery design paired with a bold rally-inspired look featuring iconic rally headlights. The livery featured the names of all Audi employees in the Netherlands, turning a celebration into something truly personal and memorable.
Designed all creative concepts for the Dutch Grand Prix Drivers Parade — from the MAN parade truck to the fleet of ID.Buzz vehicles, including all vehicle liveries and sticker designs.
A creative campaign during the Corona pandemic — we surprised our customers with a Porsche postcard paired with a Pathé Thuis voucher. I created the creative concept, produced the postcards, and rolled it out across the Porsche dealer network.
Designed the exclusive 75 Years Edition badge for Volkswagen Bedrijfswagens — a commemorative emblem featured across several models in the commercial vehicle range.
About
I'm Martin Bal, a creative designer specializing in creative concepting for the automotive and motorsport industry. My work sits at the intersection of design thinking and high-octane culture.
From crafting liveries that stand out on the grid to developing comprehensive event identities that captivate thousands of spectators — I bring brands to life in the fast lane.
Every project starts with a deep understanding of the brand, the audience, and the environment. Whether it's a car tearing around a circuit or a festival ground buzzing with energy, the design needs to perform under pressure — just like the machines it represents.
Services
Strategic creative direction for automotive brands. I develop visual concepts that capture the spirit of speed, precision, and performance — from initial ideation to final execution.
Corporate identity systems for automotive and motorsport events. From logo design and typography to comprehensive brand guidelines that ensure consistency across every touchpoint.
Full-scope event branding including stage design, signage systems, digital assets, social media templates, and merchandise design for motorsport and automotive gatherings.
Complete vehicle livery concepts from initial sketch to production-ready files. Race cars, show cars, and fleet vehicles — designed to turn heads at 200 km/h.
Clients
Contact
Have a project in mind? Whether it's a livery, event branding, or a full creative concept — I'd love to hear about it.